to give Jay Leno a prime-time weeknight talk and comedy show, although there are questions over how viewers will respond to the risky move.
Full Story: A Show Meant to Cure the Ills of Network TV - New York Times
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The program, tentatively titled “The Jay Leno Show,” would break new ground for programming on a broadcast television network during the lucrative prime-time hours, generally 8 to 11 p.m. That is when advertisers pay top prices — in the hundreds of thousands of dollars — for 30 seconds of commercial time. The show Mr. Leno will host on NBC, part of the NBC Universal division of General Electric , is to be “stripped” from 10 to 11 p.m. each Monday through Friday, beginning in fall 2009.Full Story: A Show Meant to Cure the Ills of Network TV - New York Times
