HRK: The politics of pretty faces - The Express Tribune (blog)

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The media coverage of newly appointed Pakistani Foreign Minister Hina Rabbani Khar’s Indian tour is proving to be equally offensive either side of the border. Given Khar’s youth and her inexperience, there were already plenty of ‘ifs and buts’ floating among Pakistanis regarding her capabilities with respect to her new role, but it appears the media’s fascination with her wardrobe has trounced all performance related concerns.

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Indian electronic and print media has recently been reported calling the minister everything from “model-like” (Navbharat Times) and “Pakistan’s Best Face” ( Times of  India ) extending to insinuations about her being “drool worthy” as well as “the bomb” (sic), all puns intended. The Indian media’s behaviour, while embarrassing and lamentable, is nothing when compared to the treatment meted out to the newly appointed minister by her own country.

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The Indian media’s preference for casting Khar in the role of a fresh-faced, naive and pretty politician may be underhanded but it is equally calculated. The move allows our neighbours to play on her inexperience and dismiss her as a ‘fashionista’ over a politician. But for the Pakistani media to do the same is unforgivable. Pakistani television channels have focused their attention on highlighting the minister’s wardrobe, from her Cavalli shades to her Birkin bag , almost entirely circumventing the content of her discussions .

HRK: The politics of pretty faces - The Express Tribune (blog)

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