Lalit Modi, the effusive chairman of India's flashy cricket tournament, which kicked off its third season last night, joined Sony Pictures Television to announce a deal to broadcast the tournament in high-definition television.
Full Story: Politics puts fast spin on Indian cricket - Financial Times
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The move adds to a series of deals in recent months struck by the entrepreneurial Mr Modi, including the sale of the IPL's internet broadcasting rights to Google's YouTube and the sale to Colors, Viacom's Indian joint venture TV channel, of permission to use the IPL brand for its shows. Then there are the millions of dollars of advertising and sponsorship deals involving multinationals, such as VodafoneCitigroup.Latest news for ashley furniture
But behind the IPL's hyper-commercial exterior is an organisation, the Board of Control for Cricket in India, whose workings are as opaque and political as any in the country.News and website for ashley home furniture
Full Story: Politics puts fast spin on Indian cricket - Financial Times
