NEW YORK (AP) — Social media companies have "friended" the 2012 presidential contest at a level almost unimaginable just four years ago, hosting debates and sponsoring presidential town halls while remaining indispensable tools for candidates looking to connect with voters in the digital sphere.
Social networking giants like Facebook and Google cast their involvement as civic engagement, saying they are eager to help facilitate the national political conversation and encourage people to vote. But their stepped-up political presence comes as those companies and others hire lobbyists, form political action committees and nurture their relationships with lawmakers whose policy decisions affect the companies' bottom line.
Social media companies 'friend' politics - The Associated Press
Social networking giants like Facebook and Google cast their involvement as civic engagement, saying they are eager to help facilitate the national political conversation and encourage people to vote. But their stepped-up political presence comes as those companies and others hire lobbyists, form political action committees and nurture their relationships with lawmakers whose policy decisions affect the companies' bottom line.
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Facebook, by far the largest and most influential of the online social networks, formed a PAC this month to make contributions to candidates. The company also spent $550,000 for 21 lobbyists in the first half of this year to help it navigate potential legislative battles over privacy, patent and regulatory issues. That figure is small compared with other media companies of its size, but well on its way to double the $350,000 Facebook spent in all of 2010, according to the Center for Responsive Politics, which studies political money and influence.Social media companies 'friend' politics - The Associated Press
