'District 9' buzz attracts lots of humans - Los Angeles Times

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'District 9' buzz attracts lots of humans The low-budget sci-fi film and its clever viral marketing campaign score a box-office hit for Sony.

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Sharlto Copley stars in the sci-fi film “District 9,” which took in about $37 million over the weekend and helped lift box-office revenue of the top 12 movies to $125.4 million, up 12.3% from a year earlier. The surprising success of "District 9," a low-budget science-fiction look at apartheid, and a solid opening for "The Time Traveler's Wife" helped lift the box-office take of the top 12 movies to $125.4 million. That's a 12.3% improvement over the same weekend a year earlier and the second weekend in a row that box-office revenue was up from 2008.

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