Kim Kardashian Teaches Marketing to Small Businesses - ABC News

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My marketing professor from Michigan State University is rolling over in his grave. First I am confident that he would be embarrassed that (a) I know about the Kardashians and (b) that I would write about Kim Kardashian. I humbly apologize for my transgressions. HOWEVER, my professor also taught me that in every event there are lessons to be learned, and so it is with the recent nuptials of Kim Kardashian and Kris Humphries.

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Ten years ago Kim Kardashian was known simply a daughter of one of O.J. Simpson's lawyer. In a very short time she has built a successful empire based on reality TV, tight clothing (I suspect much of it gratis), cleavage and curves. I have learned that Kim Kardashian is more than a heavily painted face. She knows how to turn one project (i.e., reality TV) into a multi-million dollar business (e.g., advertising sponsorships, clothing lines).

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Exposure is critical: Every company needs a steady stream of exposure. Consumers will readily forget your name, products and services. It is important to remind them every day about your organization. You must have a clear message and be creative in your presentation. Kim Kardashian makes sure she is photographed at events, walking on the street or getting a manicure.

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Kim Kardashian Teaches Marketing to Small Businesses - ABC News

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This page contains a single entry by Viraj published on August 22, 2011 7:52 PM.

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