'Pirates of the Caribbean' the latest film franchise to go for a four-peat - Los Angeles Times

The third time used to be the end of the charm for sequels, but studios are now routinely pursuing a fourth picture in a series — or even more.

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Johnny Depp and Co. restocked the eyeliner supply and relaced the corsets, signing on a little more than one year later for a fourth go-round. The copious haul of doubloons that Capt. Jack Sparrow pocketed worldwide suggested that with a little freshening of the franchise, audiences might be lured back aboard for yet another film.

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The roots of the custom run deep — three-act storytelling, after all, goes back millenniums. After a third film, the conventional wisdom used to go, audiences move on, and the material has lost creative steam. For years, producers of film franchises typically made deals with actors to star in three films.

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'Pirates of the Caribbean' the latest film franchise to go for a four-peat - Los Angeles Times