FiOS TV service doesn't make for a brighter picture, the advertising industry's self-regulatory body said, urging the company to drop some of the claims it makes in its advertising.
National Advertising Division Council of Better Business Bureaus made the recommendation Tuesday after it examined the ads because of a challenge by Verizon competitor Cablevision Systems Corp . Claims in question included statements about the service's speed, picture quality, and color, and the testimony that FiOS is "so much more bright." The brightness of a TV picture depends on the settings of the TV, not on the signal.
Full Story: Ad watchdog: FiOS not 'so much more bright' (AP)
National Advertising Division Council of Better Business Bureaus made the recommendation Tuesday after it examined the ads because of a challenge by Verizon competitor Cablevision Systems Corp . Claims in question included statements about the service's speed, picture quality, and color, and the testimony that FiOS is "so much more bright." The brightness of a TV picture depends on the settings of the TV, not on the signal.
Full Story: Ad watchdog: FiOS not 'so much more bright' (AP)
