Real-estate site expands ad deal with newspapers (AP)

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is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets, changes that the news companies hope will allow them to raise their fees for online ads.

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real estate agents and industries looking to serve new homeowners. That could include telecommunications companies wanting to pitch new phone and Internet services and retailers wishing to sell new furniture. Newspapers hope they can charge more for online ads by connecting advertisers with the visitors most likely to buy their products. By forming networks, they are giving advertisers the type of one-stop service that is the specialty of Google and other Internet companies.

Full Story: Real-estate site expands ad deal with newspapers (AP)

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This page contains a single entry by Nishikant published on September 8, 2008 1:56 PM.

MSNBC shake-up: Olbermann and Matthews no longer anchoring (Politico) was the previous entry in this blog.

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