To prove his point, Skorman hired more than 20 former video store clerks to pour their collective wisdom into a new Internet search engine , called ClerkDogs, that's being unleashed Tuesday.
Skorman is betting this combination of human intelligence and data crunching will emerge as a more engaging and intuitive alternative to the highly automated movie-recommendation system that has helped fuel the success of online DVD rental leader Netflix Inc . Netflix spits out recommendations for its 8.7 million subscribers by drawing upon a database of 2 billion ratings that its customers have entered during the past decade. By knowing whether you liked one movie, Netflix suggests others you might enjoy by mining the past preferences and renting patterns of subscribers who watched the same movies.
Full Story: Video clerks power new movie recommendation engine (AP)
Skorman is betting this combination of human intelligence and data crunching will emerge as a more engaging and intuitive alternative to the highly automated movie-recommendation system that has helped fuel the success of online DVD rental leader Netflix Inc . Netflix spits out recommendations for its 8.7 million subscribers by drawing upon a database of 2 billion ratings that its customers have entered during the past decade. By knowing whether you liked one movie, Netflix suggests others you might enjoy by mining the past preferences and renting patterns of subscribers who watched the same movies.
Full Story: Video clerks power new movie recommendation engine (AP)
